Channel 4’s Reaction To The Sochi Olympics Is Brilliant

Channel 4 rainbow logo for Sochi Winter Olympics

Channel 4 has decided to rebrand its logo for the duration of the Sochi Olympics. It’s also decided to do a road block across all its channels as the games start with the video below:

Their chief marketing and communications officer Dan Brooke said:

This is a typically Channel 4 way of celebrating the start of the Winter Games and showing our support to all of the athletes out in Sochi – gay or straight.

After Benefits Street this has pretty much redeemed the Channel totally. Hats off.