Channel 4 has decided to rebrand its logo for the duration of the Sochi Olympics. It’s also decided to do a road block across all its channels as the games start with the video below:
Their chief marketing and communications officer Dan Brooke said:
This is a typically Channel 4 way of celebrating the start of the Winter Games and showing our support to all of the athletes out in Sochi – gay or straight.
After Benefits Street this has pretty much redeemed the Channel totally. Hats off.